Google · Agentic AI · 2024–Now
Streamline and manage tasks with AI coworkers.
Autonomous digital workers that converse, plan and execute complex, multi-day tasks on your behalf.
View case: Google AI coworkers (opens in a new tab)Hello, I'm Hozefa I lead great design teams to build products people love.
Currently at Google, building AI coworkers.
Coinbase · Fintech + Crypto · 2022–23
Getting a billion users and regulators to web3.
Building trust to onboard new users, amid regulator scrutiny.
View case: CoinbaseUpgrad · Edtech · 2021
Making potential meet opportunity.
Developing relentless work ethic through Upgrad's job portal.
View case: UpgradLimeroad · Fashion · 2018
How do you solve for Cognitive Dissonance in fashion?
Fashion is a high-latency purchase — helping users stay invested.
View case: LimeroadTinyowl · Food · 2015
How paucity of time and food coalesce?
Food ordering has a long tail but needs a short funnel.
View case: TinyowlHDFC Life · Insurance · 2019
Creating a sense of belonging for world's best Life Insurance Company
Keeping a strong brand legacy, yet relevant for a new audience.
View case: HDFC Life
Assigned to Chief of Staff
Check launch dates in the master SheetPhoenix TrackerTwo agents, one goal: you ask Chief of Staff to plan an offsite; it drafts a plan with Project Phoenix Tracker, works in the background, asks your approval before contacting people outside the company, and completes the task.
